Sunday, July 24, 2016

Food Trucks

     Food Trucks, over the last decade, have popped up everywhere.  They are a great alternative to going to your regular fast food establishment.

     In business, food trucks are a restaurant alternative.

     Food trucks can also be food trailers.  Food trailers are slightly cheaper.  In general, food trucks should be purchased used. The customization options are complete, and you can use the leftover change from purchase to add your own customizations.  

Price-    ~     $50,000.00 - $125,000.00

Kitchen ware, license fees, insurance, fuel, employee training, rent, and legal fees -   

              ~      $20,000.00 - $50,000.00

     You can spend a long time configuring your mobile eatery.  You can choose from outlandish paint jobs, to HD wraps that include your web address.  Before things get out of hand, make sure your kitchen is functional. List all of your required appliances.  Maybe, your station will have big screen t.v.s.  Plan, accordingly.

     The startup options can be simplified by seeking out your local food truck commissary. These places provide storage, preparation kitchens, and other paraphernalia that aren't small enough to ride in the truck.  


Food truck commissaries-

are commercial kitchens where food truckers go to prepare and store their food. Food truckers will often rent space in a commissary, which saves a ton of money over renting your own private commercial kitchen facility (http://www.bostonfoodtruckblog.com/food-truck-commissary/).”


     Using your own private kitchen would give your menu an awesome edge. Your ideas should be original, for example, pizza stones for the pizzas, pre-packaged omelettes, zesty vegetables, and other ideas you came up with which made you the world's greatest chef.  Great food produces repeat customers.  

     Pick your name. Bring your best customer service to the best local events.  Word of mouth marketing will follow with a worthy supply to meet the hungry-customer demand.  Your marketing strategies should include being on a plethora of social media, having giveaways, and shooting some commercials that inform the customer of your product.  Your website will connect to video sites where your “YouTube” videos will be.  Make certain you can be found on GPS.  Keep your ratings in check, too.  

There is literally a food truck for everyone, including those among us who have dietary restrictions. Gluten-free? Vegan? Kosher? Don’t worry, there’s a food truck for that (http://www.bustle.com/articles/116185-10-best-food-trucks-in-the-us-to-visit-on-national-food-truck-day).”

     Food Trucks are a palette to express your epicurean tastes, and art decor.  Make your truck compliment its surroundings.  Tow a mobile restroom.  Customers want to be able to wash their hands. Provide a clown that makes balloon art.  Turn up the sports games.  Put out a table.  Let your customers tell you what they want.  Use being mobile and outside to your advantage.


5 customers@10 minutes, each spending approximately $5.50 = $100,00.00 / year.

25 customers@35 minutes, each spending approximately $14.00 = $380,000.00 / year.


     What are your expectations on the flow of business?  Reach for the clouds.

     The average food truck schedule of hours, in a day, is around 17 hours.  This includes prep for the next day, and washing the truck.  You will have your work cut out for you.


The food truck was a creative response to particular economic conditions and an absence of government regulations preventing their formation. The confluence of these factors meant that the cost of creating a  food business was lower than ever before. As a result, thousands of food trucks flourished and created a new model.  Food trucks can launch fast and cheap, instantly get customer feedback, and iterate quickly to improve their product. Restaurants can’t do any of this (http://blog.priceonomics.com/post/45352687467/food-truck-economics).”


     Food Trucks, mobile restaurants, haven’t been main-stays that long.  They are a cool alternative to going to your regular fast food places. Give it your best shot, if you plan to go open a food truck business.  The market hasn't been saturated, yet.

     Entrepreneurs, start your engines!