McDonald’s (MCD) saw its monthly global sales post their worst decline in more
than a decade, as the iconic hamburger chain continues to struggle in key
markets. (http://www.foxbusiness.com/industries/2014/09/09/mcdonald-logs-august-sales-slump-warns-china-woes/)
The fast food giant could improve the
lure of the golden arches by taking quite a few different approaches. Product improvement is a great place to
begin. McDonald’s has been changing
their products for a long time, though.
How many times have you noticed when the McRib wasn’t on the menu
anymore? Did you know the McChicken
wasn’t always on the Dollar Menu? These
methods are part of their corporate product improvement processes toward
determining what the fast food consumer needs.
MCD methods
toward excellence concentrate on the critical success of the quality of the
product orchestrated via ergonomics, performance metrics, exterior
arrangements, pricing, brainstorming to build mind maps on the product
improvement ideas, product testing to approve its quality/ usability in
different conditions, and conceptualizing changes/improvements in product
design.
When you are
dreaming of lunch for today, you look for the closest place that offers a great
value. Apps are available to search for
great deals. Apps will also find you the
closest restaurants.
September 09, 2014: MCD announced it will accept Apple Pay in
all of its U.S. restaurants following today’s launch of the mobile payments
service, making food and beverage purchases fast and easy for customers using
iPhone 6, iPhone 6 Plus and Apple Watch. The combination of Apple Pay and
McDonald’s investments in NFC (near-field communication) enabled payment
scanners will significantly simplify how customers pay for their food and beverage
purchases at McDonald’s (http://news.mcdonalds.com/Corporate/news-stories/McDonald’s-Announces-New-Collaboration-with-Apple)
Fast food should always be convenient; “…simplify the customer
experience…”, said Steve Easterbrook, senior executive vice president and
global chief brand officer of McDonald’s.
You can search: “What customers
really want.” Customers want
convenience. Convenience is defined as the state of being able to proceed
with something with little effort or difficulty. Cellular phones are moving our era into a
unified slide towards unimaginable mobility.
This is a great angle.
Personally, McDonalds’ customer service has failed. The term fast food applies, but only if you
can get your order right. If the burger
you ordered comes out like the drive thru attendant wasn’t paying any attention
to what you said, then the meaning of MCD fast food turns into a headache.
Improving customer service could make a world of difference. We know what good customer service means: assistance
provided to people, utilizing the product/ services, with promptness, good
manners, professionalism, and accuracy.
Customer service with accuracy is the most important. MCD employees
could smile all day long, but if the orders are wrong, what was the point? Some McDonalds’ employees have gone to the
point of making it their goal to mess up certain customers orders, and then
treat them rudely. The evidence is
there.
McDonald’s is a nice fast food restaurant that kids and adults
have enjoyed for years. It would be a
mistake to let it get taken over by employees that don’t care about excellent
business.
