Showing posts with label swegi 2014. Show all posts
Showing posts with label swegi 2014. Show all posts

Tuesday, October 7, 2014

MCD is losing to fast food competition.


McDonald’s (MCD) saw its monthly global sales post their worst decline in more than a decade, as the iconic hamburger chain continues to struggle in key markets. (http://www.foxbusiness.com/industries/2014/09/09/mcdonald-logs-august-sales-slump-warns-china-woes/)

                 http://news.mcdonalds.com/default.aspx

            The fast food giant could improve the lure of the golden arches by taking quite a few different approaches.  Product improvement is a great place to begin.   McDonald’s has been changing their products for a long time, though.  How many times have you noticed when the McRib wasn’t on the menu anymore?  Did you know the McChicken wasn’t always on the Dollar Menu?  These methods are part of their corporate product improvement processes toward determining what the fast food consumer needs. 

MCD methods toward excellence concentrate on the critical success of the quality of the product orchestrated via ergonomics, performance metrics, exterior arrangements, pricing, brainstorming to build mind maps on the product improvement ideas, product testing to approve its quality/ usability in different conditions, and conceptualizing changes/improvements in product design.


When you are dreaming of lunch for today, you look for the closest place that offers a great value.  Apps are available to search for great deals.  Apps will also find you the closest restaurants. 

September 09, 2014: MCD announced it will accept Apple Pay in all of its U.S. restaurants following today’s launch of the mobile payments service, making food and beverage purchases fast and easy for customers using iPhone 6, iPhone 6 Plus and Apple Watch. The combination of Apple Pay and McDonald’s investments in NFC (near-field communication) enabled payment scanners will significantly simplify how customers pay for their food and beverage purchases at McDonald’s (http://news.mcdonalds.com/Corporate/news-stories/McDonald’s-Announces-New-Collaboration-with-Apple)   

Fast food should always be convenient; “…simplify the customer experience…”, said Steve Easterbrook, senior executive vice president and global chief brand officer of McDonald’s.     You can search: “What customers really want.”  Customers want convenience.  Convenience is defined as the state of being able to proceed with something with little effort or difficulty.  Cellular phones are moving our era into a unified slide towards unimaginable mobility.  This is a great angle.

Personally, McDonalds’ customer service has failed.  The term fast food applies, but only if you can get your order right.  If the burger you ordered comes out like the drive thru attendant wasn’t paying any attention to what you said, then the meaning of MCD fast food turns into a headache.
 
Improving customer service could make a world of difference.   We know what good customer service means: assistance provided to people, utilizing the product/ services, with promptness, good manners, professionalism, and accuracy.  Customer service with accuracy is the most important. MCD employees could smile all day long, but if the orders are wrong, what was the point?  Some McDonalds’ employees have gone to the point of making it their goal to mess up certain customers orders, and then treat them rudely.  The evidence is there. 

McDonald’s is a nice fast food restaurant that kids and adults have enjoyed for years.  It would be a mistake to let it get taken over by employees that don’t care about excellent business.

Thursday, September 11, 2014

Cost of 9/11/2001

- 8:46am ET - American Airlines Flight 11 (traveled from Boston to Los Angeles) struck the north tower of the World Trade Center in New York City. 

          The explosion looked real,  and it wasn't a movie trailer.   We all remember something different about where we were on that brutally, morbid day in history. Every man and woman thought about,  "What if...". The news channels gave us the complete details.

-10:28am ET - North tower of WTC collapsed. The time between the first attack and the collapse of both World Trade Center towers was 102 minutes.

          "On September 11, 2001, 19 men hijacked four fuel-loaded commercial airlines bound for west coast destinations. That terrorist attack on the United States was orchestrated by al Qaeda leader Osama bin Laden. A total of 2,977 people were killed in New York City, Washington, DC and outside of Shanksville, Pennsylvania, in the worst terrorist attack in U.S. history"( http://www.cnn.com/2013/07/27/us/september-11-anniversary-fast-facts/index.html)

          What was the damage?

          Numerous companies counted the value of lives lost as well as property damage.  There were also lost production of goods and services. No amount seemed reasonable.  The losses already exceeded $100 billion.

          You have to include the loss in stock market wealth -- the market's own estimate arising from expectations of lower corporate profits and higher discount rates for economic volatility -- the price tag approached $2 trillion. 

          Heavy priced items destroyed included:

-Four civilian aircraft valued at $385 million.

-Major buildings in the World Trade Center with a replacement cost of from $3 billion - $4.5 billion.

-Pentagon damage: $1 billion. 

-Cleanup costs: $1.3 billion. 

-Property and infrastructure damage: $10 billion - $13 billion. 

-Federal emergency funds (heightened airport security, sky marshals, government takeover of airport security, retrofitting aircraft with anti-terrorist devices, cost of operations in Afghanistan): $40 billion. 

-Direct job losses amounted to 83,000, with $17 billion in lost wages. 

-The amount of damaged or unrecoverable property hit $21.8 billion. 

-Losses to the city of New York (lost jobs, lost taxes, damage to infrastructure, cleaning): $95 billion.

-Losses to the insurance industry: $40 billion. 

-Loss of air traffic revenue: $10 billion. 

-Fall of global markets: incalculable. 


          The culprit didn't remain at large. After his apprehension,  President Obama commented to the press: “Bin Laden was not a Muslim leader; he was a mass murderer of Muslims,” Mr. Obama said. “Indeed, Al Qaeda has slaughtered scores of Muslims in many countries, including our own. So his demise should be welcomed by all who believe in peace and human dignity.”

          What was the cost of September 11, 2001?

Wednesday, July 30, 2014

Global Warming 2014

     Is Global Warming taking place?

     Well,  have you noticed that since when you were a little kid the summers have been getting closer to record breaking temperatures, every year?

     These dramatic temperature changes aren't an illusion.  These temperature fluctuations are a result of greenhouse gas accumulations. 

     Greenhouse gases, such as, carbon dioxide and methane, accumulate to cause Global warming. Global warming effects the global temperature.  Greenhouse gases build up in the atmosphere.  The Greenhouse effect takes place. 

 

          Effects

(http://www.effectofglobalwarming.com/)

          Current Global Warming impacts on the environment:

     1. Melting Ice occurring at Earth’s poles. Melting ice: mountain glaciers, ice sheets covering West Antarctica to Greenland, and Arctic sea ice.

     2. Researcher/Tracker Bill Fraser reported the decline of the AdĂ©lie penguins in Antarctica.  The penguin population has fallen from 32,000 breeding pairs to 11,000 in 30 years.

     3. The Sea level has risen faster over the last century.

     4. Migration paths are changing species of butterflies, foxes, and alpine plants.  They have moved farther north or to higher, cooler areas.

     5. Precipitation (rain and snowfall) has increased across the globe, on average.

     6. Spruce bark beetles have boomed in Alaska thanks to 20 years of warm summers. The insects have chewed up 4 million acres of spruce trees.


         Possible future effects

(http://www.effectofglobalwarming.com/)

          Future Global Warming impacts on the environment:

     1. Sea levels are expected to rise between 7 and 23 inches (18 and 59 centimeters) by the end of the century, and continued melting at the poles could add between 4 and 8 inches (10 to 20 centimeters).

     2. Hurricanes and other storms will become stronger.

     3. Species that depend on one anoter will fall out of sync. For example, plants could bloom earlier than their pollinating insects become active.

     4. Floods and droughts will become more common. Rainfall in Ethiopia will decrease by 10 percent over the next 50 years.

     5. Less fresh water will be available. The Quelccaya ice cap in Peru will melt by the year 2100, and leave thousands of people without drinking water or electricity.

     6. Disease occurrences will increase, such as malaria carried by mosquitoes.

     7. Ecosystems will change—some species will move farther north and become more successful.  Some species won’t be able to move, forcing them toward extinction. Since the mid-1980s, with less ice on which to live and fish for food, polar bears have gotten considerably skinnier(Wildlife research scientist Martyn Obbard). Polar bear biologist Ian Stirling has found a similar pattern in Hudson Bay. He fears that if sea ice disappears, the polar bears will as well.

 

     The Earth will begin to suffer.

     On 16 July, a helicopter spotted this 30-meter-wide hole in Siberia. Many explanations have been put forward for the mysterious void, with its frozen interior walls and lake at the bottom – the current favorite is an underground gas explosion.   It could be the remains of a pingo.

     A pingo is a mound of earth-covered ice up to 70 metres high and 600 meters across. It forms when water freezes under the soil surface, forming an ice lens that pushes the overlying soil up into a dome-shaped hill. Every time the ground freezes and thaws, the pingo grows, and the extra weight pushes its base deeper underground.

     When temperatures warm, the ice supporting the pingo melts. If it all melts the pingo can collapse, leaving a massive hole – playfully called an "ognip". This happened in Siberia.  Such holes may become more common as the world's pingos melt.

     Mountains will change.  Glacial knives, or horns, like the Matterhorn on the border between Switzerland and Italy, sharply cut pointed mountains. They form when several glaciers form around the same mountain.

     Glaciers on mountainsides drag rocks and soil downward, forming an amphitheatre-shaped valley called a cirque. When three or more cirques form on different sides of the same mountain, the result is a pointed mountain with several spine-like ridges, called arĂȘtes, between the cirques.

     When they first form, glacial horns are hidden by ice, but if the glaciers melt they reveal the dangerous-looking sculpted peaks. Most of Earth's existing glacial horns formed during the last ice age. As global warming melts glaciers, we will see more glacial horns emerge.

      Mountain climbing will become increasingly more dangerous.  Mountaineers on summer climbs often struggle to pass randklufts: large crevasses or gaps between a glacier or snowfield and the steep rock of the mountain it rests against. A randkluft forms when the rock face warms from underneath, melting the snow on its surface. They can be very dangerous, particularly in the summer when they become deeper and wider.

     Randklufts are normally confined to relatively low-lying glaciers, but as global temperatures rise they will form higher up. The low-lying randklufts will become increasingly treacherous until they melt away entirely.

     Nature will get confused.  Unlike crop circles, irregular stone patterns are no hoax. A stone circle begins to form in autumn, when daily freeze-thaw cycles cause a lens-shaped pocket of ice to form under the soil. The lens grows as water trickles in, pushing the earth up and forming a mound on the surface. Larger sediments roll off the mound, collecting around the edges, while the finer sediments in the middle settle, leaving a distinctive stone ring.

     When many rings neighbor each other they form polygons. On steep slopes this process forms stone stripes.  

     As the Earth warms, regions that were once frozen year-round will start undergoing freeze-thaw cycles, so more stone circles will emerge. However, we may see fewer circles forming in regions that warm so much they no longer freeze at all.

     We will experience more ice wedge polygons.  An ice wedge is a crack in the ground that forms when a narrow piece of ice extends several meters down into the ground. When the ice melts in summer, more water seeps into the crack, so when it freezes again it gets wider. When many of these cracks form in a single region, they can divide the surface into regular polygonal pieces.

     Ice wedge polygons need freezing winters to form, but they also need a summer thaw, and warmer summer temperatures could allow areas further north to experience that.

     Glaciers will move.  Glaciers leave behind a lot of rock and soil debris, called moraine, when they melt. Moraines can act as dams for the melt-water from the lost glacier, creating moraine-dammed glacial lakes.  They look calm, but moraine-dammed lakes are unstable. Given the appropriate trigger they burst, and torrents of water up to 50 meters deep escape. Peak flow rates can reach 15,000 cubic meters per second. The floods that follow will be devastating.  These floods can happen anywhere that has glaciers, but central Asia, South America's Andes and Europe's Alps are at greatest risk.

     Increasing numbers of moraine-dammed lakes have been seen over the past century as glaciers have retreated. The associated floods may also become more common.

      Now, you can reminisce about the “old days”, when you were little.  The summers have been getting closer to record breaking temperatures, every year?

     You realize that this isn’t an illusion, and these temperature changes are a result of greenhouse gases. G.H. gases, carbon dioxide and methane, overload in the atmosphere causing Global warming.  

Global Warming is a dramatic climate change, and is becoming an environmental and humanitarian crisis.

Thursday, June 26, 2014

Define: Commodities Investments

     How long has your money dictated to you where it prefers to reside?

     Is that fine with you?  Take control.  Become a monster by learning to properly invest your money.

     Make your money make money.

    First of all, we are discussing the action or process of investing money for profit or material for a result.  Investing can also be defined as the surrounding of a place by a hostile force in order to besiege or blockade it.

     You might ask, 
"Where could a beginner begin? "

     Gold!

Commodity [ kuh-mod-i-tee ]
noun [plural com·mod·i·ties.]

1. an article of trade or commerce, especially a product as distinguished from a service.
2. something of use, advantage, or value.
3. any unprocessed or partially processed good, as grain, fruits, and vegetables, or precious metals.

     Yes, by definition, it is a fact, gold is a commodity.

     Interestingly, commodities of food, energy or metals, are an important part of everyday life. Commodities can be an important way for investors to diversify beyond traditional stocks and bonds.

"What is a traditional stock, and bond?"

     As an investor, stocks and bonds are part of a variety of options to choose from.  The investment you select reflects your financial goals, investment preferences, and tolerance for risk.  Stocks and bonds represent traditional investments.  Traditional means that you put your money down and hold on. Although you want to make changes as necessary to protect your investment, these types of investments can add stability to more aggressive — and riskier — investment strategies.  For example,  some risks accompany trading and hedging.
    
     Investing in stocks is great. When you buy stock, you’re buying ownership in a corporation, or company. The benefit is a mutual profit.  Normally, investors buy stocks and hold them for a long time, making decisions along the way about reallocating investment capital as financial needs change, selling underperformers, and following a variety of advice tactics.

     You want to make sure that your stock portfolio is carefully balanced among the different types of stocks (growth, value, domestic, international, etc.) and your other investments.

          "A well-balanced traditional portfolio (which includes stocks and long-, short-, and intermediate-term bonds) generally offers a steady return of between 5 and 12 percent, depending on the specific investments and the amount of risk you’re willing to assume.(http://finance.zacks.com/investing-for-beginners/)"

"Investing in bonds is traditional,  too, right?"

     To raise money, governments, government agencies, municipalities, and corporations can sell bonds. When you buy a bond, you’re essentially lending money to this entity for the promise of repayment in addition to a specified annual return. In that sense, a bond is really nothing more than an IOU with a serial number. Some people, to sound impressive, call bonds debt securities or fixed-income securities.

     Although some entities are more reliable than others, bonds generally offer stability and predictability well beyond that of most other investments. Because you are, in most cases, receiving a steady stream of income (the annual returns, for example), and because you expect to get your principal back in one piece (at the end of the bond’s life), bonds tend to be more conservative investments than stocks, commodities, or collectibles.

"Okay,  let's look at commodities."

     It used to be that most people did not invest in commodities because doing so required significant amounts of time, money and expertise. Today, there are a number of different routes to the commodity markets, and some of these routes make it easy for even the average investor to participate.

"What about the Futures Market?"

     A popular way to invest in commodities is through a futures contract. A futures contract is an agreement to either buy or sell an asset on a publicly-traded exchange. The asset is usually a commodity, a stock index or a currency. The contract specifies when it will be delivered and at what price. Most contracts specify that the asset must actually get delivered, although some allow a cash settlement instead. Most contracts are paid off before the delivery date. Futures are available on commodities such as crude oil, gold and natural gas, as well as agricultural products such as cattle or corn.

     Most of the participants in the futures markets are commercial or institutional users of the commodities they trade. These hedgers may use the commodity markets to take a position that will reduce the risk of financial loss due to a change in price. Other participants, mainly individuals, are speculators who hope to profit from changes in the price of the futures contract. Speculators typically close out their positions before the contract is due and never take actual delivery of the commodity itself.

     Investing in a futures contract will require you to open up a new brokerage account, if you do not have a broker that also trades futures, and to fill out a form acknowledging that you understand the risks associated with futures trading.

          "Each commodity contract requires a different minimum deposit, depending on the broker, and the value of your account will increase or decrease with the value of the contract. If the value of the contract goes down, you will be subject to a margin call and will be required to place more money into your account to keep the position open. Due to the huge amounts of leverage, small price movements can mean huge returns or losses, and a futures account can be wiped out or doubled in a matter of minutes.( http://www.finra.org/Investors/InvestmentChoices/P005912)"

     Most futures contracts will also have options associated with them. Options on futures contracts still allow you to invest in the futures contract, but limit your loss to the cost of the option. Options are derivatives and usually do not move point-for-point with the futures contract.

"Okay,  let me see the stock part."

     Many investors looking for a commodity play use stocks, which are less prone to volatile price swings than the futures market. Stock investors need to do some research to help ensure that a particular company is a good investment as well as a good commodity play.  Oil companies allow investors to select from drillers, refiners, tanker companies or diversified oil companies. Stocks are easy to buy, hold, trade and track, and it is possible to play a particular sector.  Stock options, which require a smaller investment than buying stocks directly, are another way to invest in commodities. While risk is limited to the cost of the option, the price movement will not usually directly mirror the underlying stock.

"What are ETFS and ETNs?"

     Exchange traded funds (ETFs) and exchange traded notes (ETNs), which trade like stocks, allow investors to participate in commodity price fluctuations without investing directly in futures contracts.  Commodity ETFs usually track the price of a particular commodity or group of commodities that comprise an index by using futures contracts, although a few back the ETF with the actual commodity held in storage.  ETNs are unsecured debt designed to mimic the price fluctuation of a particular commodity or commodity index, and are backed by the issuer. A special brokerage account is not required to invest in ETFs or ETNs.

"Can we utilize Mutual Funds?"

     While mutual funds cannot invest directly in commodities, they can invest in stocks of companies involved in commodity-related industries, such as energy, agriculture or mining. Like the stocks they invest in, the fund shares may be affected by factors other than commodity prices, including stock market fluctuations and company-specific risks.

     In conclusion, there are different types of commodity investments for novice and experienced traders to consider. Although commodity futures contracts provide the most direct way to participate in price movements, other types of investments with varying risk and investment profiles also provide exposure to the commodities markets. The key is to invest with the tool that works best for you.

     Rely on accurate research tactics,  and fact based investment strategies.

     Have fun; make money, money.

Saturday, January 25, 2014

Marijuana the Alcohol Alternative


     Smoking weed is... 
    
     Smoking weed is a task that is frowned upon by our society.  It is illegal.  Unfortunately, lots of people still partake of the greenery. 
 
     Weed, or marijuana, is derived from the hemp plant Cannabis sativa.  Out of all of the drugs utilized in America, Weed is the most frequently used.

 
     4% of American adults smoke pot, marijuana, at least once a year. "1% of adults abuse pot, and one in 300 have a pot addiction".

 
     People smoke the plant's dried leaves, flowers, stems, and seeds. Marijuana also can be mixed into food or brewed as a tea. Marijuana goes by many street names, including pot, weed, and herb. Hash, a concentrated form of the drug, is short for hashish.The rates of marijuana smoking in adults have remained stable since the 1990s. However, the rates of addiction to pot have risen significantly over that same period. According to recent government stuudies, as many as 30% of today's teenagers are smoking marijuana.  Occasional marijuana use is rarely seriously harmful, but smoking pot has important medical effects.


Physiological Effects of Marijuana
    
     The active ingredient in marijuana is THC. That means delta-9-tetrahydrocannabinol.THC is rapidly absorbed after smoking pot. Within minutes, THC and the other substances in marijuana smoke cause short-term medical effects. 
Signs of using marijuana include:
Rapid heart rate
Increased blood pressure
Increased rate of breathing
Red eyes
Dry mouth
Increased appetite, or "the munchies"
Slowed reaction time

 
THC molecule
     These effects are reduced after three or four hours. However, marijuana hangs around in your system for as long as a month after smoking. The lingering effects mean you're impaired for several days to weeks after the high wears off.

 
Psychological Effects of Marijuana
 
     According to the National Institute on Drug Abuse, the main effects of marijuana on mood vary and may include euphoria, calmness, anxiety, or paranoia. Getting high or "stoned" is the reason most pot smokers use marijuana.


Other short-term psychological effects of pot include:
Distorted sense of time
Paranoia
Magical or "random" thinking
Short-term memory loss
Anxiety and depression

 
     These psychological signs of using pot also generally ease after a few hours. Residual effects can last for days.

 
Risks of Marijuana Use:
 
     The risks of smoking marijuana increase with heavy use. The link has never been proven, many experts believe heavy pot smokers are at increased risk for lung cancer.
Risks of Marijuana Use
Heavy marijuana use lowers men's testosterone levels, sperm count and quality. Pot could decrease libido and fertility in some heavy-smoking men.

 
    Contrary to what many pot smokers may tell you, marijuana is addictive, at least psychologically. Even among occasional users, 1 in 12 can feel withdrawal symptoms if they can't get high when they want to. Among heavy pot smokers, the rates of dependence are higher.Many experts also believe that marijuana is physically addictive.

 
Symptoms of withdrawal from pot might include:

Aggression
Anxiety
Depressed mood
Decreased appetite

 
     Pot is a "gateway" drug? In other words, does smoking marijuana make someone more likely to try cocaine, heroin, ecstasy, and other "hard" drugs? The jury is still out on this one. It's true that pot smokers are more likely to use other drugs after trying marijuana. What's not clear is whether smoking pot causes further drug use or if people who start smoking pot are just more likely to try drugs in general.If you're wondering how long marijuana stays in your system after smoking, it depends on how often you smoke.

 
     Light users -- those who smoke pot once in a while -- will have a negative drug screen after a marijuana-free week.

 
     Heavy users -- sometimes called "stoners" -- may continue testing positive for a month after last smoking pot(http://www.m.webmd.com/a-to-z-guides/marijuana-use-and-its-effects)."

 
Effects on Life
 
     Research clearly demonstrates that marijuana has the potential to cause problems in daily life or make a person's existing problems worse. In fact, heavy marijuana users generally report lower life satisfaction, poorer mental and physical health, relationship problems, and less academic and career success compared to their peers who came from similar backgrounds.
    
     For example, marijuana use is associated with a higher likelihood of dropping out from school. Several studies also associate workers' marijuana smoking with increased absences, tardiness, accidents, workers' compensation claims, and job turnover(http://www.drugabuse.gov/publications/drugfacts/marijuana)."
Weed is legal, and it's being compared to alcohol.  Alcohol is our old legal option to sobriety.  Well, how does alcohol compare to weed?

 
Alcohol
 
     Drinking too much – on a single occasion or over time – can take a serious toll on your health. 

 
Here’s how alcohol can affect your body:


Brain:

Alcohol interferes with the brain’s communication pathways, and can affect the way the brain looks and works. These disruptions can change mood and behavior, and make it harder to think clearly and move with coordination.

  
Heart

Drinking a lot over a long time or too much on a single occasion can damage the heart, causing problems including:
Cardiomyopathy – Stretching and drooping of heart muscle
Arrhythmias – Irregular heart beat
Stroke
High blood pressure.
Research also shows that drinking moderate amounts of alcohol may protect healthy adults from developing coronary heart disease.
Liver: 
Heavy drinking takes a toll on the liver, and can lead to a variety of problems and liver inflammations including:
Steatosis, or fatty liver
Alcoholic hepatitis
Fibrosis
Cirrhosis
Pancreas:
Alcohol causes the pancreas to produce toxic substances that can eventually lead to pancreatitis, a dangerous inflammation and swelling of the blood vessels in the pancreas that prevents proper digestion.

 
Cancer:  Drinking too much alcohol can increase your risk of developing certain cancers, including cancers of the:
Mouth
Esophagus
Throat
Liver
Breast
Immune System:
     Drinking too much can weaken your immune system, making your body a much easier target for disease.  Chronic drinkers are more liable to contract diseases like pneumonia and tuberculosis than people who do not drink too much.  Drinking a lot on a single occasion slows your body’s ability to ward off infections – even up to 24 hours after getting drunk.(http://niaaa.nih.gov/alcohol-health/alcohols-effects-body)
     Smoking weed is a task that is frowned upon by our society. Ask somebody, that you don't know that well, to smoke a joint with you.  You don't want to hear all of the answers. It is illegal.  Unfortunately, lots of people still partake of the greenery.  Make your choice.
     How far are we away from being able to buy "pre-rolled" Swisher Sweet Blunts from the corner store?


Tuesday, November 12, 2013

Fresh Air from House plants


    
 
Have you ever felt like you could suffocate from the lack of fresh air in your home?  There isn’t biological weapon of mass destruction on the news.  You had a technician check the air quality in your home; no unscented gas leaks.  What’s the problem?

Your home needs some house plants.

Provide the environment with some natural greenery.  Beautify homes and apartments by decorating with succulents, cacti, ferns, lilies, runners, ficuses, etc. 

Healthy plants are extraordinary additions to your style.  Old plants, though, send a negative message.  Are your plants displaying yellowed leaves, dropped leaves or bears no new growth?  The plant is not receiving proper care.

          “All house plants have different watering, fertilizer and light needs, and understanding the needs of each plant is the key to house plant growth (http://www2.estrellamountain.edu/faculty/farabee/biobk/BioBookPLANTHORM.html)


First of all, locate sufficient light. If your house plant is failing to thrive, it may not be receiving adequate light to stimulate new growth. Add extra light with an incandescent or fluorescent plant light if you don't have enough natural light.

Make sure the environment is temperature efficient, from 58° to 86° F, because too high or too low can cause stunted plant growth.

Keep the plant watered regularly.  Cactus and succulents obviously don’t need much water. Upon the touch, the soil should feel cold, moist or wet.  Soil particles should stick to your finger.  The soil will be crumbly and dusty when it is time to water it.  A rule of thumb is to add water until liquid flows out of the drainage holes in the bottom of the plant container.
 

Miracle gro will provide minor miracles to your plants when utilized correctly.  You should fertilize house plants during their growing season using 20-20-20 fertilizer. Do not fertilize them during the winter since this is their dormant season. Apply the fertilizer following the manufacturer's recommendations based upon the size and type of plant.  Plant fertilizers include hormone.   Plants have five classes of hormones, auxins, bibberellins, cytokinins, abscisic acid, and ethylene.  Auxins promote stem elongation, inhibit growth of lateral buds, and promote cell elongation.
 

Auxins are produced after plant nutrition.  Auxin increases the activity of proton pumps.  The cell wall becomes more acidic.  Wedge-shaped expansins, activated by low pH, separate cellulose micorofibrils from cross-linking polysaccharides.  The exposed cross-linking polysaccharides are now more accessible to cell wall enzymes.  The enzymatic cleaving of the cross-linking polysaccharides allows the microfibrils to slide.  The extensibility of the cell wall is increased.  Turgor causes the cell to expand.  With the cellulose loosened, the cell can elongate.

 

When the summer months approach, move plants outside during the summer in order to expose them to natural sunlight and air.
 
Do not keep plants outside if temperatures fall below 40 F.


          “How pure is the air you breathe? Plants are the lungs of the earth: they produce the oxygen that makes life possible, add precious moisture, and filter toxins. Houseplants can perform these essential functions in your home or office with the same efficiency as a rainforest in our biosphere (http://www.amazon.com/How-Grow-Fresh-Air-Plants/dp/0140262431).”

Don’t suffocate in your own home.  Get some nice house plants.